Meet Asher & Brody
Two brothers turning their love of sneakers into confidence for children in foster care and youth in need.
Grails...
A sneaker “grail” is a rare, highly coveted pair of shoes that sneaker lovers dream of owning—often because of its limited release, unique design, or cultural story. Grails matter because they represent more than hype or resale value; they capture memories, identity, and belonging.
Asher and Brody grew up with a shared passion for sneakers and the famous grails which have made the sneaker industry synonymous with pop culture. In every pair of sneakers there is a story and a sense of community and pride . As they got older, they realized that for many children—especially those in the foster care system—a new pair of sneakers isn't just about fashion; it's about dignity, belonging, and a spark of joy in a challenging time.
THE SOLE TO SOUL STORY
Their commitment to helping others led them to create Sole to Soul, a mission dedicated to putting new sneakers on the feet of kids who need them most. By sharing their passion, they aim to build confidence and spread happiness, ensuring every child feels seen, celebrated, and ready to walk their path with pride.
True change starts when we choose to look beyond our own needs and notice the people around us. By giving our time, talents, or resources, we show others that kindness is powerful and that every small act matters. When we step up for our community—whether it’s helping a neighbor, supporting local kids, or sharing what we have—we give others permission to do the same. Together, we create a ripple effect of generosity that makes our world fairer, warmer, and more connected.
Fueling the Mission
Where We Find the Sneakers
Asher and Brody have traveled all over the country in search of the perfect pairs. From small-town shops to big-city boutiques, they’ve made it their mission to turn every trip into an opportunity to find unique and special sneakers for their collection. They visit sneaker conventions, meet-ups, and industry events where collectors, resellers, and brands come together. At each stop, they share the Sole to Soul story and invite others to join their mission. Those conversations often lead to donated pairs, discounted stock, or new partners who want to help.
Along the way, Asher and Brody have walked into countless stores—big chains, local shops, and hidden gems—asking owners to be part of something bigger. Many say yes, offering shoes, connections, or special deals so more kids can step into a fresh pair with pride. Over time, they’ve built a strong network through the sneaker community. Collectors, store owners, and fellow sneaker lovers now reach out with leads, donations, and support. These relationships make it possible for Sole to Soul to keep growing and to show those in the foster care system and the underserved that they are seen, valued, and deserving of support.
Through all of this, Asher and Brody have made a name for themselves in the sneaker world. People recognize that they’re not just chasing hype or rare drops—they truly understand how sneakers fit into culture and everyday life. To them, a pair of sneakers can be a bridge between worlds, a way to belong, and a quiet form of self-expression. They often talk about how sneakers transcend generations. Kids, teens, parents, and even grandparents can all connect over a pair of sneakers. A classic style from decades ago can still light up a child’s face today.
Asher and Brody see that connection clearly, and they use it to open doors, start conversations, and build trust with the communities they serve. Because of this deeper understanding, the sneaker community sees them as more than just another nonprofit. They’re seen as thoughtful storytellers and advocates who respect the history, meaning, and impact of sneakers. That respect flows both ways—people in the community know that when they support Sole to Soul, they’re helping give kids more than just something new to wear. They’re helping give them confidence, identity, and a sense that they matter.
Building the Sole to Soul Network
Our Journey
Asher and Brody’s journey began with a roadmap and a shared vision. Visiting conventions, private meetings, and heritage sneaker stores. In every city, they built meaningful networks within the tight-knit sneaker community, from veteran collectors to the new generation of enthusiasts. This immersive experience allowed them to make a name for themselves as expert curators who truly understand how sneakers shape culture.
For Asher and Brody, every pair is more than just leather and rubber; it’s a vessel for identity and a bridge between past and future. Their sourcing process is fueled by this deep appreciation, ensuring that the sneakers delivered to kids in foster care are not just shoes, but symbols of community and worth.